Whether you are trying to gain a basic understanding of your price competitiveness by product and geographic market or developing more sophisticated models to enhance your margin management capabilities, Icon has the information you need. Icon built its reputation on delivering reliable daily pricing and rate analysis to the industry and is the preferred partner to the industry’s leaders across the Retail, Direct to Consumer, Wholesale/Broker and Correspondent channels. And we understand clearly that pricing analytics goes well beyond simple net price calculations. Icon provides the tools and reporting capabilities to enable you to understand competitiveness of base price, risk adjustments, and fees.

So regardless if you are a Retail lender, Wholesale lender, Correspondent lender, mortgage banker, or broker, Icon has the pricing information you need to assess pricing competitiveness and competitive funding sources.
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With coverage of approximately 75% of mortgage originations for the Retail, Wholesale and Correspondent channels, Icon’s LenderShare^TM Analytics Suite provides you “near real time” tools to benchmark the effectiveness of your efforts to generate volume on a relative basis and an opportunity to assess the risk profile of your pipeline and new fundings. Explicit feedback on your performance on a weekly basis enables you to identify gaps and trends in your volume performance while there is still an opportunity to act on the information. No longer do you have to rely on anecdotal feedback or out-dated quarterly market share surveys to try and piece together a picture of your relative performance.


... and much much more!

Icon’s LenderShare^TM service gives you access to actionable information on your performance that is specific by product and geography on a weekly basis.   Click here to learn more.

The insights provided by competitive pricing and volume analytics can be tremendous sources of value in helping to define, execute, monitor and refine your “go to market” competitive strategies and tactics. Having a reliable and proven partner to systematically collect, QA, and deliver this information to you on a timely basis is critical.

So why do the leading lenders in the mortgage industry turn to Icon Advisory Group as the information source for their competitive lending analytics? Here is what they tell us:

Q2, 2011 - Home Equity Lendershare^TM Phase 1 Completed.
Icon is pleased to announce that it has completed the Phase 1 roll out of LenderShare^TM analytics for the Home Equity market. Lenders representing approximately 71% of the Home Equity market based on portfolio size are participating in this new service!

Q1, 2011 - New Wholesale Lendershare^TM Lender Added.
Icon has added a new participant to the Wholesale Lendershare^TM analytics. This raises the projected Wholesale channel coverage to over 59%!

Q1, 2011 - New Retail Lendershare^TM Lenders Added.
Icon has added FOUR new participants to the Retail Lendershare^TM analytics. This addition takes the projected coverage to an estimated 73% of the entire Retail, first mortgage originations market!

Q4, 2010 - New Correspondent Lendershare^TM Lenders Added.
Icon has added two new participants to the Correspondent Lendershare^TM analytics. This addition takes the projected coverage to 92% of the entire Correspondent, first mortgage originations market!

Q4, 2010 - Wholesale Channel Outlook Survey
Results of a blind survey based on responses from approximately 40 Wholesale lenders were released to participants in late November. The survey focused on lenders’ views, expectations, and outlook regarding upcoming regulatory changes and the impact on the Wholesale channel.