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The Mortgage Industry's Information Source

Icon Advisory Group has been providing valuable data and analytical services to the mortgage industry since 1994. The Company has earned an excellent, longstanding reputation for accuracy and unparalleled wholesale lender participation. In fact, many within the industry refer to the Broker Secondary Guide as "the bible" for pricing information. We work diligently every day to live up to that expectation and deliver products and services that can be trusted for actionable information.

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Brokers

Making daily lock decisions is a task critical to your success and profitability. A quick glance at our guides will show you how wholesale lenders' prices stack up by product specifically for your region. No longer will you have to sift through a mountain of rate sheets just to determine which lenders are competitive on a given day for a specific product. By using the Guides and your experience with service levels provided by lenders, you will be able to improve your lock decisions and generate additional profit.

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Wholesale Lenders

Wholesale lenders across the country depend on Icon's Guides and analytical services every business day to understand pricing and competitive market conditions. Whether your focus is on the wholesale channel or correspondent channel, we have you covered. No longer do you have to assign members of your staff to the difficult and time-consuming tasks associated with rate surveys to gain the information that you need to support decisions on pricing strategy and tactics.

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Correspondents

Determining where to sell your closed loans is a key factor that directly impacts your bottom line. Icon's Correspondent Guides help you to quickly understand how wholesale lenders' prices stack up by product on a 30 day lock "Best Efforts" delivery basis. By using the Guides and your experience, you will be able to improve your placement decisions and generate additional profit.

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Icon Advisory Continuing to Grow!

  • Over 100 Lenders Surveyed Daily
  • 1,000,000+ Active Adjustments
  • 120,000 Daily Price Points


Recent News

  • Icon launches new My Community / Expanded Approval Guide
  • Agency Alt-A now available on the Alt-A Guide
  • Icon launches new Guide distribution system