The Mortgage Industry's Information Source

Icon Advisory Group has been providing valuable data and analytical services to the mortgage industry since 1994. The Company has earned an excellent, longstanding reputation for accuracy and unparalleled lender participation. In fact, many within the industry refer to our Guides as "The Bible" for pricing information. We work diligently every day to live up to that expectation and deliver products and services that can be trusted for actionable information.

Brokers

Making daily lock decisions is a task critical to your success and profitability. A quick glance at our Guides will show you how wholesale lenders' prices stack up by product specifically for your region. No longer will you have to sift through a mountain of rate sheets just to determine which lenders are competitive on a given day for a specific product. By using the Guides and your experience with service levels provided by lenders, you will be able to improve your lock decisions and generate additional profit.

Wholesale Lenders

Wholesale lenders across the country depend on Icon's pricing and volume / share analytics every business day to understand their relative performance and positioning in the competitive market. Whether your focus is on the wholesale channel or the correspondent channel, we have you covered. Icon provides an analytical suite of services that help lenders make well informed decisions on pricing and positioning to support their competitive strategies.

Correspondents

Determining where to sell your closed loans is a key factor that directly impacts your bottom line. Icon's Correspondent Guides help you to quickly understand how investors' prices stack up by product on a "Best Efforts" delivery basis. By using the Guides and your experience, you will be able to improve your placement decisions and generate additional profit.

Key Facts

Full Coverage of All Channels
1,000,000+ Active Adjustments
300+ Products Daily
250K+ Prices Daily

Retail Lenders

Understanding and improving your performance and competitive positioning in Retail requires solid, actionable information. Icon delivers timely pricing and volume / share information that today's financial institutions with retail operations require to remain competitive. Whether you are national or regional in scope, Icon has a solution to fit your needs.