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Brokers
Icon Advisory Group tracks over 100 lenders daily, manages over 1,000,000 active adjustments, and captures over 120,000 rate sheet price points each day to provide you a quick and easy way to gauge which lenders can make you the most money.

Since 1994, Icon has been collecting and analyzing pricing to help brokers simplify their daily lock decisions. Given the breadth of lenders included in the Guides, we are also continuously helping brokers identify lenders with whom they can establish new business relationships.

As the industry continues to evolve, we continue refining the set of Guides published daily. Whether your local market is primarily Conforming or Jumbo, Fixed Rate or Adjustable Rate, Full Amortization or Interest-Only, Full Doc or Alt Doc, Traditional or Expanded Approval, we have you covered.

Our current Guides include:
  1. Secondary Guide (Fixed)
  2. ARM Guide
  3. Interest Only Guide
  4. Agency / FHA Jumbo Guide
  5. Expanded Approval / My Community Guide

Key Benefits

  1. Improves Daily Lock Decisions
  2. Saves Time with a Quick "Apples-to-Apples" Pricing Comparison
  3. Provides Exposure to a Broad Base of Lenders
  4. Demonstrates "Due Diligence" to Clients
  5. Enables Quick Responses to Rate / Price Questions

Customer Feedback

By using the Guides consistently, I average nearly an extra .25 across my pipeline with lenders who provide me the service I need.

The Guides provide me exposure to wholesale lenders that I wouldn't ordinarily know even exist.

I've tried other services, including the ones that are on-line, and none are as accurate and concise. It is worth every penny!