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Broker Guides
Icon Advisory Group tracks over 100 lenders daily, manages over 1,000,000 active adjustments, and captures over 120,000 rate sheet price points each day to provide you a quick and easy way to gauge how you stack up competitively.

Since 1994, Icon has been collecting and analyzing pricing to help wholesale lenders understand their competitive position by product and geographic market. Each lender is able to understand their price position relative to major national lenders, leading mid-tier lenders, and regionally focused lenders.

As the industry continues to evolve, we continue refining the set of Guides published daily. Whether the local market is primarily Conforming or Jumbo, Fixed Rate or Adjustable Rate, Full Amortization or Interest-Only, Full Doc or Alt Doc, Traditional or Expanded Approval, we have you covered.

Our current Guides include:
  1. Secondary Guide (Fixed)
  2. ARM Guide
  3. Interest Only Guide
  4. Agency / FHA Jumbo Guide
  5. Expanded Approval / My Community Guide

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Correspondent Guides
Icon Advisory Group tracks approximately 20 lenders / investors daily to provide you a quick and easy way to gauge your competitive price performance. Since 1994, Icon has been collecting and analyzing pricing to help simplify and support competitive analysis.

All of the Correspondent Guides are based on 30 day Best Efforts delivery. In addition to considering key adjustments to calculate an "apples-to-apples" net price, the net price calculation also includes the Admin Fee to ensure comparability.

Our current Guides include:
  1. Secondary Guide (Fixed)
  2. ARM Guide
  3. Interest Only Guide
  4. Alt-A Guide

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Data / Analytical Services

  1. Data Services
  2. Analytical Services

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Key Benefits

  1. Identifies market participants specific to a geography and product
  2. Saves Time with a Quick "Apples-to-Apples" Pricing Comparison
  3. Delivers information critical to supporting Secondary Marketing pricing analysis and decisions
  4. Enables regional account teams to better understand the competitive dynamics of their particular market(s) and to take appropriate actions

Customer Feedback

Everybody thinks of the Secondary Guide as "The bible" for pricing in the industry.

I can more clearly see the relationship between volume and pricing by using the Guides. We can zero in on pricing actions for our local markets.

We rely heavily on the reports from Icon. They are the foundation for our pricing analysis and help us to validate our pricing decisions and strategy in the market.

When the information comes with the Icon Advisory "brand" we know we can trust it.