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Retail Lender Products and Services

Retail Lender Products

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Retail Lenders
After working for over a decade with the leading Wholesale and Correspondent lenders, Icon began providing Retail pricing analysis in 2004 at the request of major lenders. Our Retail clients were looking for a consistent source of pricing analytics delivered on a daily basis with strong process and quality controls. They wanted dependable information to support decision making.

In response to these needs, Icon deployed industry-leading business intelligence technology to provide timely and actionable information. We offer a suite of pricing analytics and volume/share analytics that have become the new standard for competitive analysis in the industry. Imagine knowing how you are positioned from a price and share standpoint by product and geography on a near “real time” basis rather than primarily depending on historical data.

Take advantage of the new opportunities for more timely and integrated competitive analytics. Whether you are a major national lender, super regional, or a focused regional lender, Icon has a solution tailored to your needs.

To find out how Icon can support your specific needs, please Contact Us.

Key Benefits

  1. Provides competitive pricing analysis customized to your specific needs
  2. Enables a comprehensive understanding of competitive performance (pricing and volume) by product and geography
  3. Delivers information to support ongoing secondary and production decisions

Customer Feedback

I can more clearly see the relationship between volume and pricing using Icon's information. We can zero in on pricing actions for our local markets.

We rely heavily on the reports from Icon. They are the foundation for our pricing analysis and help us to validate our pricing decisions and strategy in the market.

Icon rocks! The team is incredibly responsive to our needs. Thanks!