Icon Advisory Group, Ltd. - Pricing Analysis

Pricing Analysis - Overview

Regardless of the channel(s) in which you compete, having a real understanding of pricing in your markets is essential to effectively competing in today’s mortgage market. Since 1994, Icon has been providing competitive pricing analysis to the mortgage industry and is considered the industry standard. The Company has earned an excellent, longstanding reputation for accuracy and unparalleled lender participation. In fact, many within the industry refer to our Guides as "The Bible" for pricing information. We work diligently every day to live up to that expectation and deliver reports and services that can be trusted for actionable information.

Though many still think of our Guides when they hear Icon’s name, our pricing analytics have evolved significantly over the years to serve the needs of our clients. We offer a broad range of reports to help you understand competitive pricing as well as multiple data feed formats if you prefer to build your own reports from the data or have advanced analytics needs. As well, Icon offers on-line competitive pricing analytics that enable you to model different loan scenarios across the note rate stack while varying risk characteristics to understand competitive “flex points” and “sweet spots.” We collect more than 275,000 price points per day and manage 1,500,000 active adjustments to deliver the pricing analysis you need specific to each mortgage origination channel (Retail, Direct to Consumer, Wholesale, and Correspondent).

Icon’s services are tailored to the needs of each channel. To learn more about our services, please select a specific channel of interest.

Pricing Analysis - Correspondent

Whether you compete as a Correspondent lender or as a Correspondent, chances are you have probably heard of Icon Advisory Group.

As a Correspondent lender, Icon's pricing analytics can help you understand your relative price position by market, gain insight on pricing actions taken by key competitors in a market, and support your margin management objectives. Coupled with Icon’s volume analytics, lenders are able to make well informed decisions on pricing and positioning to support their overall competitive strategies.

As a Correspondent / Mortgage Banker, making daily lock decisions is a task critical to your success and profitability and ensuring a competitive rate for your customers. A quick glance at our Guides will show you how Correspondent lenders' prices stack up by product specifically for your region. By using the Guides and your experience with service levels provided by lenders, you will be able to improve your lock decisions and generate additional profit.

Formatted Correspondent Reports

If your needs are simple, our standard reports published for each state (at approximately 11:45 am EST daily) may provide the information you need:

Correspondent Secondary Guide^SM - surveys the core Conforming, non-agency Jumbo, and FHA Fixed products that historically have made up the bulk of the mortgage industry's volume. This guide is published at approximately 12 PM EST daily for each state. See Sample
Correspondent ARM Guide^SM - surveys Conforming and Jumbo Treasury, LIBOR, and FHA ARM products. This guide is published at approximately 12 PM EST daily for each state. Request Sample
Correspondent Agency and FHA Jumbo Guide^SM - surveys the Agency Jumbo Fixed, Agency Jumbo ARM, and FHA Jumbo products. This guide is published at approximately 12 PM EST daily for each state having material increases in agency loan size limits. Request Sample
Correspondent Interest Only Guide^SM - surveys Interest Only versions of Conforming and Jumbo Fixed, Treasury ARM, and LIBOR ARM products. This guide is published at approximately 12 PM EST daily for each state. Request Sample

Data & Analytics

If you need a more detailed or comprehensive understanding of pricing across a broader set of note rates, specialty products, specific loan scenarios, or just have custom requirements, Icon can meet your needs. We offer analytical reports and data feeds in a variety of popular formats including Excel, Access, csv, and pdf. As well, we offer online reports through our web portal that enable you to conduct “what if” scenario analysis to compare your pricing and adjustments under varying assumptions. Contact us today to learn more about supporting your pricing decisions with Icon’s pricing analytics.

Pricing Analysis - Retail / Direct

As a Retail or Direct to Consumer lender, you have specialized needs when it comes to assessing your competitiveness and understanding your price position. You may want to compare competitive rates based on each lender’s rate closest to par pricing or at different premiums and discounts. You may want origination fees included or excluded in your comparisons. You may want to examine differences in your competitiveness between Retail and Direct to Consumer channels by lender. You may want to know if your fees are competitive. Whatever your needs may be, Icon is your source for understanding pricing and competitive position on a daily basis.

Formatted Retail and Direct Reports

If your needs are simple, our standard reports may provide the information you need.

Closest to Par Report – compares the closest to par note rate and associated premium/discount for each lender by product and loan scenario for each state/region. Request Sample
Net Pricing by Note Rate – compares net price by note rate for each lender by product and loan scenario for each state/region. Request Sample

Data & Analytics

If you need a more detailed or comprehensive understanding of pricing across a broader set of note rates, specialty products, specific loan scenarios, or just have custom requirements, Icon can meet your needs. We offer analytical reports and data feeds in a variety of popular formats including Excel, Access, CSV, and PDF. As well, we offer online reports through our web portal that enable you to conduct “what if” scenario analysis to compare your pricing and adjustments under varying assumptions. Contact us today to learn more about supporting your pricing decisions with Icon’s pricing analytics.

Pricing Analysis - Wholesale / Broker

Whether you compete as a Wholesale lender or as a broker, chances are you have probably heard of Icon Advisory Group. The first Broker Secondary Guide^SM was released in 1994 and today still remains a “must have” daily report for competing in the Wholesale channel. Secondary marketing managers, divisional and regional production managers, account executives, and brokers alike find Icon’s daily pricing comparisons to be incredibly useful in helping them understand pricing specifically by product, note rate, and geographic market.

As a Wholesale lender, Icon's pricing analytics can help you understand your relative price position by market, gain insight on pricing actions taken by key competitors in a market, and support your margin management objectives. Coupled with Icon’s volume analytics, lenders are able to make well informed decisions on pricing and positioning to support their overall competitive strategies.

As a Broker, making daily lock decisions is a task critical to your success and profitability and ensuring a competitive rate for your customers. A quick glance at our Guides will show you how Wholesale lenders' prices stack up by product specifically for your region. No longer will you have to sift through a mountain of rate sheets just to determine which lenders are competitive on a given day for a specific product. By using the Guides and your experience with service levels provided by lenders, you will be able to improve your lock decisions and generate additional profit.

Formatted Wholesale Reports

If your needs are simple, our standard reports may provide the information you need. These guides are distributed daily around 2 PM EST.

Broker Secondary Guide^SM - surveys the core Conforming, non-agency Jumbo, and FHA Fixed products that historically have made up the bulk of the mortgage industry's volume. See Sample
Broker ARM Guide^SM - surveys Conforming and Jumbo Treasury, LIBOR, and FHA ARM products. Request Sample
Broker Agency and FHA Jumbo Guide^SM - surveys the Agency Jumbo Fixed, Agency Jumbo ARM, and FHA Jumbo products. Request Sample
Broker Interest Only Guide^SM - surveys Interest Only versions of Conforming and Jumbo Fixed, Treasury ARM, and LIBOR ARM products. Request Sample

Data & Analytics

Pricing Analysis - Data and Analytics

If you need a more detailed or comprehensive understanding of pricing across a broader set of note rates, specialty products, specific loan scenarios, or just have custom requirements, Icon can meet your needs. We offer analytical reports and data feeds in a variety of popular formats including Excel, Access, csv, and pdf. As well, we offer online reports through our web portal that enable you to conduct “what if” scenario analysis to compare your pricing and adjustments under varying assumptions.

Contact us today to learn more about supporting your pricing decisions with Icon’s pricing analytics.

Pricing Analysis - Why Icon

Leading national and regional lenders rely on Icon’s pricing analytics to understand their price competitiveness and effectiveness of pricing actions. They count on Icon’s reputation for accuracy, dedication to serving clients, and track record for delivering the information they need. Lenders know they can count on Icon Advisory Group.

Several distinguishing characteristics make Icon’s pricing analysis the industry’s preferred source:

Coverage of all major origination channels (Retail, Direct to Consumer, Correspondent, and Wholesale/Broker)
Broad lender participation
Capture of pricing for full note rate stack
Comprehensive adjustment sets for modeling pricing under a broad range of scenarios
Dependable data – long-standing reputation and well established quality control processes
Capability to customize reporting to your needs
Integrated analysis of pricing leveraging weekly volume data for more powerful insights
Innovation and thought leadership

Pricing Analysis - Client Testimonials